In our previous post, we discussed online business ideas you can try during this period. This week, we will talk about how you can grow an online business without spending a fortune because the success of a business is as important as the hassle of getting funds or loans to start up the business. Hence, we came up with a few tips on how you can grow your online business.
Have A Social Media Presence
There are several ways and tools that can be used to build an online presence, but one key tool you can leverage on are your social media platforms such as Twitter, Facebook, WhatsApp, Youtube, and Instagram. There are now 3.81 billion social media users around the world, representing 49 percent of the world’s total population, so in this age and time, social media is a key tool and a basic necessity for reaching your potential customer. Guess what? You can sign up and use the platforms for free but first, you need to find out which social media platform works best for your target audience and type of business, this will help you put out the right content.
Create a Functional Website
Aside from social media, one of the first places people will go to find out more about your company is your website. So to show up online, you need to own a website. You can put more information about your business, show your products or services through videos and images, appeal to buyers’ emotions, suggest a solution to their problems, and also make it easier for customers to contact you (via live chat or a contact form). There are many Content Management System (CMS) sites you can use, including WordPress, HubSpot, Wix, and Squarespace. But be careful when choosing a CMS, choosing the wrong platform will not only cost you more money but limit your business’ growth potential.
Build A Good Online Reputation
Be genuine, provide customers with quality products and services, ensure they get exact products or services based on agreed terms as at when due, let your customer know you and let your business be an extension of you. This will encourage customers to refer their friends and family and also leave good reviews on your page which will promote your credibility. Your online business will succeed or fail based on how people perceive your brand and how they feel about doing business with you. With a good online reputation, an online business will strive.
Invest In Customer Success
Customer success is the process of anticipating customer challenges or questions and proactively providing solutions and answers to those issues prior to them arising. Unlike customer support which is created to solve problems when customers raise them through phone, email, live chat, and social media, customer success is focused on working proactively in partnership with customers throughout their time as a customer to help them get more value out of their purchase and share their feedback with you. Customer success helps you boost customer happiness and retention, increasing your revenue, and customer loyalty.
Make Use of Social Proofs
Social proof is a general term that refers to any piece of evidence from the peers of your intended audience that verifies some element of your argument. Social Proof can be ratings, reviews, testimonials, approval from experts, milestones, or endorsements from celebrities (Paid or Unpaid), something that can reinforce a claim you made about your products. For example, you can post feedback from a past consumer, statistics of how many people have purchased your product or ratings from the websites. This gives a potential customer some level of assurance, personally, I look out for reviews or ratings before buying any products or services. Feedbacks come naturally without you having to ask when you sell good products or services and you can also request reviews from customers after they make a purchase.
Introduce Promos and Discount
Always remember that promotion or discount still works, they are almost always an important part of marketing, and for good reasons, it drives sales and helps you move inventory. A small incentive can keep customers coming back, whether discount, bundle promotion, gift, or free month trial, whatever gets their attention.
But running promos isn’t as simple as slashing prices or giving a percentage off. To get the most out of them, you need to consider the type of promotions to offer as well as how to execute them.
Participate In Online Communities and Networking Events
Online Forums and Networking Events are very important, especially for an entrepreneur. It is a great way to connect with people who can help you build your business. You can find employees, customers, and even investors who are interested in your type of business. You can join these forums for free and invest your time in building authority.
Try Affiliate Marketing
Affiliate Marketing is a channel where a product owner allows an online marketer (affiliate) to sell his or her product and pays him a percentage of the sales. An affiliate earns only when he makes sales. This can be a good channel to grow your business faster, all you have to do is choose the network that best fits your business type and provide them with the necessary information needed to promote your products.
Kindly share these tips with your friends and also drop a comment.
Keep staying safe and healthy!